The native vs. web app debate comes up in almost every client kickoff call we have. The honest answer is: it depends on what you're optimizing for. Native apps — built specifically for iOS or Android — give you access to device hardware like the camera, GPS, and push notifications. They feel faster, integrate more deeply with the operating system, and tend to earn more user trust when listed on the App Store or Google Play.
Web apps, on the other hand, work across every device with a browser, cost less to build initially, and are easier to update without requiring users to download anything. For most early-stage products or tools that live behind a login, a well-built web app is the smarter starting point. Build native when your product genuinely needs it — not just because it sounds more impressive.